Poster and Digipaks Draft

Poster Draft:

Example Digipaks and Notes

I have looked at various Digipacks on the internet and picked out 3, from the 3 i have picked out they all have the same things in common.
Each digipack contains 6 panels which are all decorated/filled up, they all have one or more CD(s) and a picture either relating to the artist or the band on the front to advertise.
They all have the name of the band on the front which is the main thing that catches the audience eye and include the name of the album.
All the CD's have some sort of decoration on as well and have either separate images on each panel or one image dragged through the panels.
Like all Digipacks they all contain a list of songs which are on the CD, on the back of the Digipack and also have the artist down the spine.

Example Posters and Notes

Each poster is simple and includes the artist(s) as the main eye catcher in the poster, to show that all the posters are dominated by the artists and each one is direct.
Each poster is most likely the same as the cd covers to keep it noticeable and so people remember the name and pictures when it comes to buying the cd.
All the posters contain some sort of part that says ‘available now’ or ‘out in stores now’ to show that if your interested you know you can buy it now, also on top of that like most posters they all contain the main song that is featured on the album, which is the one most people listen to to make them buy the album.
As with every poster they all contain the name of the band and a picture of the band or artist to advertise who they are.

Story Boards

Logging Sheet

Photographs of Filming

section 4 lyric analysis

Guilty Warfare – Untouchable
Lyrics:

Sharp shoes and worn out jacket, you look infectious
{Infectious – very eye catching}

But you bit more than you can chew, you know you look outrageous
{Gone too far when trying to look good – amusing}

Step up act like a man now, don’t give it all away
{Don’t make yourself look like your trying too hard}

The smiles that boost your confidence, Remember what you’re worth today
{Those who smile at your presentation in improve your confidence}

Step through the door and take the purse and breathe the air that gets you higher, full of atmosphere
{Stepping out into the outside world}

You mark your territory and you threaten every body
{Connotes a dog – Presenting men as animalistic in nature}

Lights are blazing, hearts are racing
{Testosterone is raging}

Now you’re moving to the rhythm, you’re untouchable
{No-one is like you – egotistical - in comparison to others you’re untouchable}

You see you target, and you mark it like your predatory
{Animalistic – hunting for the girl that he likes}

Your head spins around, your fingers seem to touch the ground and all is lost in wonder
{Connotes beast like qualities}

Shot fool, shot! Get your kicks now; it’s time you made a move
{The guy has to do something to get her attention}

She doesn’t want anything to do with you
{The girl isn’t really that attracted to the guy}

Step up act like a man now, don’t give it all away
{Don’t give up the fact you have put on a false identity}

The smiles that boost your confidence you seen that you got turned away
{The guy has been rejected}

Back down and act like you don’t care
{Knock off the fact that you have been rejected}

Don’t forget that the night is young and you’ve got time to show her what she’s missing
{Show her how amazing you are}

The rhythm takes you, doesn’t break you
{Let your confidence rise}

Just keep you up by your heart and recognises what you need
{Worry more on yourself before you worry about what she requires}

Now you’re moving to the rhythm and you’re untouchable
{Almighty in comparison to others}

You see your target, and you mark it like your predatory

Your head spins around, your fingers seem to touch the ground and all is lost in wonder

While you caaaaaarrreeee – caaaarrrreeeeyyyaaaa

Your head spins around, your fingers seem to touch the ground and all is lost in wonder

You see your target, and you mark it like your predatory

Your head spins around, your finger seem to touch the ground and all is lost in wonder

While you caaaaaaaa – rrrrrrrrrrrrr – eeeeeeeeeee

{The above lines are repeated over again, this could be a satire of how men are always aiming for the target in repetition until succession – clearly shows the persistence of a Guy when they try to get a Girl}

section 4 costume

Boy 1:

Head: Short spiky hair

Torso: Vertical striped shirt with a Navy Blue Jacket

Legs: Skinny Jeans

Feet: Smart/Casual shoes

Accessories: N/A

Overall look: The first male character is dressed very suave to represent him as being vain.


Boy2:

Head: Casual Baseball Cap

Torso: Slogan Shirt with a Casual Jacket

Legs: Casual Blue Jeans

Feet: White trainers

Accessories: N/A

Overall look: This male character is dressed very casually to represent him as not being as vain as the other Male Character and helps create a Binary Opposite.


Girl:

Head: Casual Woollen hat

Torso: Checked Shirt

Legs: Skinny Jeans

Feet: White trainers

Accessories: Small casual handbag

Overall Look: The Female character is presented to still be bothered about how she looks but not to be as extreme as the First Male character.

section 5 artist info

The Artists are a band called Guilty Warfare, their genre of music is pop-punk and they originated from Penketh High School. The members of the band are, Matt Harland on the vocals and rhythym guitar, Daz Viles on Lead Guitar and backing vocals, James Astley on Bass Guitar, and Tom Jordan on Drums. They have played at a variety of venues like Warrington Par Hall and The Cavern Club.

Myspace: http://www.myspace.com/guiltywarfare
Indie Fire Records: http://www.indiefirerecords.com/guiltywarfare.asp

section 5 brainstorms

Guy looking at Himself in the Mirror.
Shots of guy putting on different types of clothing.
Guy strutting down the street.
Trying to meet girl up in the cinema.
Scene in a park.
Scene in a pub.
Guy gets Rejected.
Guy Smiling in the Mirror.
Scene of the Guy grooming himself.
Scene of Guy on facebook talking to the girl.
Girl doing similar things that the Guy those, hair, perfume etc.
Girl chooses Weedy Man over the Vain Guy

section 5 chosen brainstorm

Initial Ideas For Music Video.


Whilst reading through the lyrics we have chosen to analyse we come up with a few ideas that we can include in our music and the general idea that we will be setting the music video on.

In the first few lines we get an introduction to the character, describing what he is wearing and getting prepared for a night out to the cinema.
It then goes into how hes walking down a road whilst cuffing up his collar and smiling simply to himself as though he is gods gift to women.
He walks past a girl who seems to be smiling at him and like a typical guy he turns round to check out her arse (close up).
From that we cut to a girl leaving her house, making sure her hair and make up are ok.

the general idea our group came up with was basically, using an unbelievably vain guy who is full of himself. The guy gets ready for a date out to the cinema with a girl and it shows his process of getting ready. On his walk to meet the girl other girls in the street walk past and smile and flirt with him because he is known as a 'ladies man'.
We are then introduced to the girl he is going on a date with, she is pretty and modest and we see her finalising her hair and make up before leaving for her date.

The vain guy is waiting outside the cinema for his date to show up, the camera cuts to the girl again where we see that she is going to meet another guy, the vain guy sees she is woith another guy and goes ti find another girl so it doesnt look like hes been stood up, but to his surprise he gets rejected. Although hes been stood up and rejected by girls we still see him smiling smuggly to show he is still vain and cocky.

section 5 codes and conventions

Codes and conventions of a music video


All music video’s we watched contained a narrative, narrative was usually simple and had a clear, beginning, middle and end in which the equilibrium was resolved. The narrative ranged between linear and non-linear although there is no specific right or wrong.

The visuals in the music videos we watched amplified contrasted (disjuncture) or illustrated themes in narrative or lyrics.

All music videos created a star image for either a main protagonist who featured in the narrative plot or a star image created via the portrayal of a music culture or scene.

There were some aspects of performance were used although there were no dance routines in the majority of video’s we watched apart from the chemical brothers where dancing featured in the narrative, dance routines are more common in music videos of the dance genre.

The videos we analysed contained little or no special effects, the special effects were relatively simple techniques shown through editing of the footage such as “cross fade” and “slow motion”
The editing always matched the rhythm of the music, there characters lips within the music video are always in sync with the lyrics.

Other aspects of editing used were techniques such as “elliptical editing” and “match on action”
Mise-en-scene is used in the music video is used to match the stars image to the genre of the music, for example in the Lilly Allen’s video Smile she is dressed fairly common with chivvy jewellery and sports trainers, this harmonised with the working class café and urban environment we see her in.

There was a wide range of camera angles in the music videos we watched, tracking shots were particularly common, along with close ups, and low angle shots of the star or other characters in the narrative to show who is an important or powerful figure in the video.

There is minimal interaction between the characters with in the narrative; there is either a direct or indirect mode of address in the videos, there was no preference between the two although those with a direct mode of address had a much simpler narrative than others.

Some music videos contain dialog in the begging or end of the video, although we did not see any examples of this.

section 4, questionnaire results and graphs

1) What gender are you?


From these results we have found that those who participated in our questionnaire were mostly female. Our results are bias, which means our music video will be based more on the opinions of females.

2) Please specify your age in the space given below.


From these results we found that we are catering to a predominantly youth audience of 16 to 18 years old. Our results are bias as the majority of the participants were seventeen year olds; therefore our results will be based mostly on that age groups opinion.

3) Which option best fits your favourite genre of music?


It is visible that the categories Pop and Rock were the most popular in this question; therefore we have decided to use the genre, Pop-Rock for the song in our music video, to please our target audience.

4) From your choice you have selected above which TV channels would you expect to find this genre?

It is clear that MTV is the most popular music television channel in the question, the channel is based on popular music, and therefore our genre of music will be Pop-Rock. We will also have to broadcast our music video on MTV.


5) From the genre you selected earlier are there any music magazines/music columns you read that constantly feature artist[s] of this genre?

From this result when produce our magazine advert we can advertise that it features NME magazine as it is the most popular amongst our target audience.

6) Other than your favourite genre being featured in web/print based applications are there any other aspects that you feel influence which product you read such as exclusive photo shoots or interviews?


Not many are bothered about special features; because of this we are going to make our advertisement be based purely on the track listing rather than extra content.

7) From the print/web applications you read do you feel that there is one specific product that stands out above the rest?


Most have no preference of web applications so we shall not advertise our product through the internet, so we can decide which is appropriate.

8) When purchasing albums/singles of your chosen genre are there any special features that are important to you that may influence your decision?


Most have no preference of the special features in an album or single, artistic influence is popular however, so we shall only advertise the artistic influence section on our mock cover album.

9) When purchasing albums/singles are there any music outlet stores you feel have a wider range of your chosen genre than others, do you know of any that have a considerably larger popularity with other listeners of your chosen genre?


HMV is the most popular music store in the question, therefore when we are promoting our music video; we shall use HMV as an example of where you can buy it.

10) Music videos are often composed of narrative, this is where the video has a short storyline that features throughout the video, where as others focus on the musical artist[s] creating a star image. Do you prefer music videos that: [Please circle one of the following]
[A] Focus on narrative [B] Focus on the musical artist[s] [C] A healthy mix



As Focus on Narrative is most popular, and so is a healthy mix. Therefore we will make the music video purely narrative based to please the target audience.

11) Do dance routines appeal to you in music videos?


Dance routines were unpopular, so therefore we are not going to feature dance routines in our music video.

12) When considering narrative in music video’s there is two choices, a linier narrative is where the storyline has a clear beginning, middle and end where as a non-linier narrative dose not, scenes may purposely go back on themselves, or shown backwards to prolong the story, where it may make no sense until the end. Which appeals to you more?


Non-Linear Narrative are shown to appeal to more people, therefore we shall be using an non-linear narrative in our music video.

13) The pace of editing is an important factor in achieving the right effect for a music video, fast paced editing is usually composed of lots of short shots that change frequently, this can be used to amplify the theme of action or aggression. However slow paced editing is composed of considerably longer shots that change less often, this can be used to achieve the effect of serenity or sadness. Which appeals to you more?


These findings tell us that in our music video we should focus more on fast-paced editing than slow-paced editing.

14) Unlike in the world of motor sales sex appeal is still a major factor used by the music industry to sell their products. Dose voyeurism of the female/male form appeal to you?

A vast majority find voyeurism of the female/male body offensive and so we shall not include this to make the music video feel less controversial.

15) In music videos there is often a relationship between the music/lyrics and visuals on screen, there are three categories of relation: Which appeals to you more?


It is clear from the results that we should focus more on Illustration when it comes to visual imagery.

16) There is often a strong trend in the way someone or something is represented in a music video, for example in 50 cents Candy Shop all women are represented as promiscuous. Do you think representation should be something the audience can relate with or something that they could only dream of?



From these results we know that we should make our music video unique by making representation something uncommon and it may also challenge the genre of music we are using.


17) In music videos there is a mode of address, a direct mode of address for example is when the artist[s] looks in to the camera as if there lyrics are aimed at the audience, where as an indirect mode of address is where we as the audience are purely observers to the narrative and in turn the artist[s] is ignorant of the audience. Some videos may also be said to have both. Which do you think is the most effective?


It is clear that we should have a mixture of direct and indirect mode of address in our music video to please our target audience.

18) Mise-en-Scene is term used for a wide range of elements used in production to achieve certain mood or feel to footage, these elements range from Scene, Make up and dress, characteristics of an actor such as movement and attitude to lighting and props, good composition and careful planning of mise-en-scene can create a signature style and perfect vibe for a music video setting it apart from the rest. What elements of mise-en-scene do think would make an effective imapact in a music video of your chosen genre?


From the results it is clear that we should focus more on make-up and dress when it comes to Mise-en-scene in our music video as it is clear that the audience feel that this is important.

19) What is your favourite decade of music?



We should use more modern music when we are selecting our song for the music video.

20) Are there any special effects you are particularly fond of in music videos of your chosen genre?


The majority have no real preference when it comes to special effects so we should keep special effects to the minimum and only use them when they are required or by keeping special effects simple.

21) Is there an average age range you prefer to see in music videos or do you prefer videos that feature mixed ages?



The majority prefer a mixed age range when it comes to who is in the video, therefore we shall include young and old people in the music video.

22) Is there a particular theme you have seen in other music videos that you would like to see a new twist on? [This could include seasonal themes such as “Summer” or “Christmas”]

The majority have no preference so we won’t have a focus on one particular theme, we will go for a more general approach towards our music video.

23) What time do you most regularly watch music videos?


The majority said evening so we may consider advertising the music video launch for an evening time-slot on television.

24) What do you think is the best resource for watching music videos?

The majority said Television, so we will advertise the music video to be first aired on a television channel.