The Chemical Brothers

The Chemical Brothers: Hey Boy Hey Girl

Aspects of performance.
there is no performance as the video is all narrative based by focusing on culture. The mode of address is indirect as the audience dont really feel a part of the video and there is no performance suggesting the artist is talking to the camera.

Narrative.
the narractive is pretty simple thorughout the video, it starts with a young girl going on a school trip and been obsessed with bones, she then falls and breaks her arm which is ironic as she is obessed with bones the focus for her is her broken arm. after that we see her instantly grow up while looking in a mirror, when she walks out the bathroom she is in a trampy club with everyone who seems to be on drugs, she leaves and goes home.

how does the video create an image for the band.
the chemical brothers are known for been a dance band to start off with so we cant really expect much performance through the video. the video creates a negative image for the band and promotes the band indirectly as it shows the dance culture to be going to raves and taking drugs, they all seem to have water bottles which backs up the thought of them been on drugs and been dehydrated.

how do the visual elements add to the song.
the video is filmed in a club/rave that looks like it could be underground (like an illegal rave) this is the place where you'd usually expect to hear this type of song. the visuals amplify the meaning by saying 'hey boy hey girl' over again as it does not have many lyrics in so the emphasis is on them words.

mise en scene.
the young girl is in a uniform to start off with but by the end when shes grown up she is dressed all in black seperating her from the rest making her seem plane but still attractive. everyone else in the rave are also dressed quite plain but stand out with the terrible dancing and make up that looks as though its been worn off. the video represents what people do and how they act at illegal raves.

use of camera.
a tracking shot is used at the beginning on the bus all the way up to the little girl it then zooms into the girl and what shes reading showing her fasination with bones. a boy leans over the back of his seat and spits on her book, a low angle shot looking up at the boy is used to show how the girl feels small and useless. later on this is reflected as the girl bumps into him and the camera view changes to a high angle shot looking down on the boy showing the girl is more dominant. tracking shots are used quite often when the video cuts to a new scene allowing the audience to see wherew abouts they are. a zoom is used to show the xray of the girl when sher breaks her arm followed by multiple reaction shots. a wide shot and cutaway is used in the club to show people dancing and having a good time.

Editing.
the editing pace is a mix of slow to fast suggesting that this fits in with the theme of drugs and alcohol affecting the body and brain. Match on action is used to show the young girl instantly change into a woman while she rubs her face looking in the mirror, this is also known as an elliptical edit as we dont see her whole life and her growing up. slow motion is used as the kids run showing the excitement and energy a child has, another slow motion is used when the girl falls over, this is an effective edit to use as the girl doesnt harm herself in the making of the video and it looks more realistic in the video than a fake fall.

Representation.
the video is indirectly promoting the dance culture as well as putting a negative view on drugs culture. its metaphorically saying that people that listen to dance music, the majority of them do drugs and satrat tripping. the girl is the big seperator is the video as she grew up obessed with bones and not drugs, this still seems to confuse the audience as the video doesnt really make sense which can again be related back to drug abuse.

Special effects.
graphic matches are used when the camera focuses on one thing then goes to something else using the same shot. the skeletons are speacial effect using CGI.

Genre and Audience.
the genre is dance as it relates back to the dance culture from years ago where the videos make no sense and there are not many lyrics, its there for you to dance to. the audience is 16-30 as they can start listening to it before going out clubbing to get them in the mood.