Friday 23 October 2009
Section 4 auestionnaire
1) What gender are you? [Please circle as applicable.]
[Male] [Female]
2) Please specify your age in the space given below.
3) Which option best fits your favourite genre of music?
[Please circle one of the following.][Pop] [Rock] [Rap] [Grunge] [Dance] [Metal] [Soul] [Blues] [Easy listening][Hip-hop] [Country] [Jazz] [Metal] [Reggae] [Classical] [Swing] [Alternative] [Other]
4) From your choice you have selected above which TV channels would you expect to find this genre? [Please write as many you feel appropriate in the space given below.
5) From the genre you selected earlier are there any music magazines/music columns you read that constantly feature artist[s] of this genre? [Please specify in the space given below, feel free to add any additional web based applications you feel applicable.]
6) Other than your favourite genre being featured in web/print based applications are there any other aspects that you feel influence which product you read such as exclusive photo shoots or interviews?
7) From the print/web applications you read do you feel that there is one specific product that stands out above the rest? [In addition to this please specify reasons for your choice such as good readership or artistic influence.]
8) When purchasing albums/singles of your chosen genre are there any special features that are important to you that may influence your decision? [Please try to realise the importance of the product and its contents rather than musical content featured on the disk. It would also be useful if you could name any specific products you have been particularly pleased with.]
9) When purchasing albums/singles are there any music outlet stores you feel have a wider range of your chosen genre than others, do you know of any that have a considerably larger popularity with other listeners of your chosen genre? [It would also be useful if you know of any stores that specialise in your genre of music or stores that may have a variety of less well known artist in your chosen genre]
10) Music videos are often composed of narrative, this is where the video has a short storyline that features throughout the video, where as others focus on the musical artist[s] creating a star image. Do you prefer music videos that: [Please circle one of the following][A] Focus on narrative [B] Focus on the musical artist[s] [C] A healthy mix
11) Do dance routines appeal to you in music videos?Yes / No
12) When considering narrative in music video’s there is two choices, a linier narrative is where the storyline has a clear beginning, middle and end where as a non-linier narrative dose not, scenes may purposely go back on themselves, or shown backwards to prolong the story, where it may make no sense until the end. Which appeals to you more?[A] Linier narrative [B] Non-linier narrative
13) The pace of editing is an important factor in achieving the right effect for a music video, fast paced editing is usually composed of lots of short shots that change frequently, this can be used to amplify the theme of action or aggression. However slow paced editing is composed of considerably longer shots that change less often, this can be used to achieve the effect of serenity or sadness. Which appeals to you more?[A] Slow paced editing [B] Fast paced editing14) Unlike in the world of motor sales sex appeal is still a major factor used by the music industry to sell their products. Dose voyeurism of the female/male form appeal to you?[A] Female [B] Male [C] Either [D] Neither [E] This offend me15) In music videos there is often a relationship between the music/lyrics and visuals on screen, there are three categories of relation: Which appeals to you more?[A] Illustration [lyrics my prompt a visual, or pace of editing my harmonize with the music][B] Amplification [visuals may emphasize the music maybe through narrative or special effects][C] Disjuncture [visuals may contrast the music, etc. Faced paced editing during calm chorus]16) There is often a strong trend in the way someone or something is represented in a music video, for example in 50 cents Candy Shop all women are represented as promiscuous. Do you think representation should be something the audience can relate with or something that they could only dream of?[A] Something common the audience can relate with[B] Something uncommon that may be foreign to the audience17) In music videos there is a mode of address, a direct mode of address for example is when the artist[s] looks in to the camera as if there lyrics are aimed at the audience, where as an indirect mode of address is where we as the audience are purely observers to the narrative and in turn the artist[s] is ignorant of the audience. Some videos may also be said to have both. Which do you think is the most effective?[A] Direct [B] Indirect [C] Both18) Mise-en-Scene is term used for a wide range of elements used in production to achieve certain mood or feel to footage, these elements range from Scene, Make up and dress, characteristics of an actor such as movement and attitude to lighting and props, good composition and careful planning of mise-en-scene can create a signature style and perfect vibe for a music video setting it apart from the rest. What elements of mise-en-scene do think would make an effective imapact in a music video of your chosen genre?19) What is your favourite decade of music?20) Are there any special effects you are particularly fond of in music videos of your chosen genre?21) Is there an average age range you prefer to see in music videos or do you prefer videos that feature mixed ages?22) Is there a particular theme you have seen in other music videos that you would like to see a new twist on? [This could include seasonal themes such as “Summer” or “Christmas”]23) What time do you most regularly watch music video’s?24) What do you think is the best resource for watching music videos?[A] TV [B] Internet [C] Mobile devices/i-podsFeel free to doodle hereYour done! Many thanks from Josh, James and Chloe for completion of our questionnaire and the valuable information essential to a successful production, and essentially our passing of A2 media studies, we hope you enjoy our music video upon completion! =]
section 4 Target Audience
Brief Introduction of our Target Audience
Our target audience should be for people aged around sixteen to nineteen. We will focus on both males and females when we will begin the treatment for our music video, this will be effective as it will make our concept less niche and make the music video appeal to lots of people. Our genre of music is Pop-Rock, so our music video will appeal to a larger audience as the genre of music is very mainstream.
Our target audience should be for people aged around sixteen to nineteen. We will focus on both males and females when we will begin the treatment for our music video, this will be effective as it will make our concept less niche and make the music video appeal to lots of people. Our genre of music is Pop-Rock, so our music video will appeal to a larger audience as the genre of music is very mainstream.
Thursday 1 October 2009
Lily Allen Smile.
Lily Allen: Smile
Aspects of perfrormance, mode of address.
the video uses a mix of direct and indirect mode of address, it is direct while lily is in her own bedroom singing the song as thoough she is talking to the audience. there are no dance routines so the performance is through the artist while she reminises on her past relationship with a boy.
Narrative.
the narrative appears to be linear but as we see part way thoruhg the video it is non linear as she has flash backs of cuddling her ex at the beginning. the beginning middle and end are clear, at the beginning she is singing in her room remembering the good times she used to have with a boy, she then thinks about the times he hurt her and gets her revenge on him, feeling quite happy that shes causing him pain, in the end it results in her getting her revenge and becoming happy and laughing about it.
how does thvideo create an image for the artist/band.
the video creates a funny image for the band as other girls can relate to it and laugh, although lily seems to be harsh to her ex, this portrays her as been a powerful independant woman which is the role model young girls need, lily is not superficial and she is a normal person making it easier for the whole audince to watch and not feel intimidated by her.
how do the visual elements relate to the song.
the video amplifies the lyrics, the lyrics are all about her ex cheating on her and how she feels about it and her reactions to it, in the video we see her act on her emotions and get him back for what he did so we can clearly see that the lyrics fit to the video very well.
mise en scene.
the setting is in a 'normal place' all the places are either streets, cafes or bedrooms which lets the audience know that the song is believable and nothing out of the ordinary. lily is wearinf trainers and big gold earrings suggesting she is a common girl and not a self obessed pretty girl. her trainers became her trademark after she became famous so its the costume item we will expect to see in most videos. the streets shes on are messy suggesting she is not in a posh area and her bedroom is pink and stereotypically girly.
use of camera.
the video starts off with small cuts showing lilys emotions and that she is upset about her breakup it then zooms in on her face showing she is sad as she looks into the camera and down at the floor. a panning shot is then used to show her in the bedroom. when in the cafe pov shots qre used to show lily and her ex looking at each other and talking but at the same time we can see lily is not interested in what her ex is saying and shes in her own world singing away. there is a montage of close ups to show each reaction to the breakup and a hand held camera shot when the boy is getting beaten up to emphasis the fact its lilys fault.
editing.
small cuts/cross cuts to show to conversation in the cafe between lily and her ex, this allows us to see each reaction when lily sings another line and he tries to talk to her. shot reverse shots and match on actions are used including eyeline mathces to allow us to see what lily sees all throughout er video. the editing is fast paced and upbeat and can be inspirational to girls who have lost a boyfriend.
representation.
the video represents lily as been a normal everyday average young girlbut instead of been stereotyped as a defensless woman she is portrayed a higer figure that can stand up for herself and shes not a girl to mess with. the video shows love, passion and also jealousy thorugh the connection lily and her ex still have. youths are streotyped in this video as been very arrogant, the ex gets beat up by an bunch of guys wearing hoodies which again empahsis the stereotyped youth of working class people.
special effects.
there were not many special effects as the video was kept simple to make it believable, the lighting from the dj at the club were special effects to show that every night club is obviously going to have lights. when lily is walking down the street it can be argued that it is a blue screen and shes not actually walking.
Genre and Audience.
the genre is pop, we can tell this as it has a feel good beat to it and it is catchy with rhyming lyrics that stick in your head even when you dont want them to. the audience would be mainly aimed at female teenages possible 13-19 as lily is only young herself and doesnt have much life experience young girls can relate to her when they think they have problems and a lot going on but they dont realise they have a lot more to come when there older.
Aspects of perfrormance, mode of address.
the video uses a mix of direct and indirect mode of address, it is direct while lily is in her own bedroom singing the song as thoough she is talking to the audience. there are no dance routines so the performance is through the artist while she reminises on her past relationship with a boy.
Narrative.
the narrative appears to be linear but as we see part way thoruhg the video it is non linear as she has flash backs of cuddling her ex at the beginning. the beginning middle and end are clear, at the beginning she is singing in her room remembering the good times she used to have with a boy, she then thinks about the times he hurt her and gets her revenge on him, feeling quite happy that shes causing him pain, in the end it results in her getting her revenge and becoming happy and laughing about it.
how does thvideo create an image for the artist/band.
the video creates a funny image for the band as other girls can relate to it and laugh, although lily seems to be harsh to her ex, this portrays her as been a powerful independant woman which is the role model young girls need, lily is not superficial and she is a normal person making it easier for the whole audince to watch and not feel intimidated by her.
how do the visual elements relate to the song.
the video amplifies the lyrics, the lyrics are all about her ex cheating on her and how she feels about it and her reactions to it, in the video we see her act on her emotions and get him back for what he did so we can clearly see that the lyrics fit to the video very well.
mise en scene.
the setting is in a 'normal place' all the places are either streets, cafes or bedrooms which lets the audience know that the song is believable and nothing out of the ordinary. lily is wearinf trainers and big gold earrings suggesting she is a common girl and not a self obessed pretty girl. her trainers became her trademark after she became famous so its the costume item we will expect to see in most videos. the streets shes on are messy suggesting she is not in a posh area and her bedroom is pink and stereotypically girly.
use of camera.
the video starts off with small cuts showing lilys emotions and that she is upset about her breakup it then zooms in on her face showing she is sad as she looks into the camera and down at the floor. a panning shot is then used to show her in the bedroom. when in the cafe pov shots qre used to show lily and her ex looking at each other and talking but at the same time we can see lily is not interested in what her ex is saying and shes in her own world singing away. there is a montage of close ups to show each reaction to the breakup and a hand held camera shot when the boy is getting beaten up to emphasis the fact its lilys fault.
editing.
small cuts/cross cuts to show to conversation in the cafe between lily and her ex, this allows us to see each reaction when lily sings another line and he tries to talk to her. shot reverse shots and match on actions are used including eyeline mathces to allow us to see what lily sees all throughout er video. the editing is fast paced and upbeat and can be inspirational to girls who have lost a boyfriend.
representation.
the video represents lily as been a normal everyday average young girlbut instead of been stereotyped as a defensless woman she is portrayed a higer figure that can stand up for herself and shes not a girl to mess with. the video shows love, passion and also jealousy thorugh the connection lily and her ex still have. youths are streotyped in this video as been very arrogant, the ex gets beat up by an bunch of guys wearing hoodies which again empahsis the stereotyped youth of working class people.
special effects.
there were not many special effects as the video was kept simple to make it believable, the lighting from the dj at the club were special effects to show that every night club is obviously going to have lights. when lily is walking down the street it can be argued that it is a blue screen and shes not actually walking.
Genre and Audience.
the genre is pop, we can tell this as it has a feel good beat to it and it is catchy with rhyming lyrics that stick in your head even when you dont want them to. the audience would be mainly aimed at female teenages possible 13-19 as lily is only young herself and doesnt have much life experience young girls can relate to her when they think they have problems and a lot going on but they dont realise they have a lot more to come when there older.
The Chemical Brothers
The Chemical Brothers: Hey Boy Hey Girl
Aspects of performance.
there is no performance as the video is all narrative based by focusing on culture. The mode of address is indirect as the audience dont really feel a part of the video and there is no performance suggesting the artist is talking to the camera.
Narrative.
the narractive is pretty simple thorughout the video, it starts with a young girl going on a school trip and been obsessed with bones, she then falls and breaks her arm which is ironic as she is obessed with bones the focus for her is her broken arm. after that we see her instantly grow up while looking in a mirror, when she walks out the bathroom she is in a trampy club with everyone who seems to be on drugs, she leaves and goes home.
how does the video create an image for the band.
the chemical brothers are known for been a dance band to start off with so we cant really expect much performance through the video. the video creates a negative image for the band and promotes the band indirectly as it shows the dance culture to be going to raves and taking drugs, they all seem to have water bottles which backs up the thought of them been on drugs and been dehydrated.
how do the visual elements add to the song.
the video is filmed in a club/rave that looks like it could be underground (like an illegal rave) this is the place where you'd usually expect to hear this type of song. the visuals amplify the meaning by saying 'hey boy hey girl' over again as it does not have many lyrics in so the emphasis is on them words.
mise en scene.
the young girl is in a uniform to start off with but by the end when shes grown up she is dressed all in black seperating her from the rest making her seem plane but still attractive. everyone else in the rave are also dressed quite plain but stand out with the terrible dancing and make up that looks as though its been worn off. the video represents what people do and how they act at illegal raves.
use of camera.
a tracking shot is used at the beginning on the bus all the way up to the little girl it then zooms into the girl and what shes reading showing her fasination with bones. a boy leans over the back of his seat and spits on her book, a low angle shot looking up at the boy is used to show how the girl feels small and useless. later on this is reflected as the girl bumps into him and the camera view changes to a high angle shot looking down on the boy showing the girl is more dominant. tracking shots are used quite often when the video cuts to a new scene allowing the audience to see wherew abouts they are. a zoom is used to show the xray of the girl when sher breaks her arm followed by multiple reaction shots. a wide shot and cutaway is used in the club to show people dancing and having a good time.
Editing.
the editing pace is a mix of slow to fast suggesting that this fits in with the theme of drugs and alcohol affecting the body and brain. Match on action is used to show the young girl instantly change into a woman while she rubs her face looking in the mirror, this is also known as an elliptical edit as we dont see her whole life and her growing up. slow motion is used as the kids run showing the excitement and energy a child has, another slow motion is used when the girl falls over, this is an effective edit to use as the girl doesnt harm herself in the making of the video and it looks more realistic in the video than a fake fall.
Representation.
the video is indirectly promoting the dance culture as well as putting a negative view on drugs culture. its metaphorically saying that people that listen to dance music, the majority of them do drugs and satrat tripping. the girl is the big seperator is the video as she grew up obessed with bones and not drugs, this still seems to confuse the audience as the video doesnt really make sense which can again be related back to drug abuse.
Special effects.
graphic matches are used when the camera focuses on one thing then goes to something else using the same shot. the skeletons are speacial effect using CGI.
Genre and Audience.
the genre is dance as it relates back to the dance culture from years ago where the videos make no sense and there are not many lyrics, its there for you to dance to. the audience is 16-30 as they can start listening to it before going out clubbing to get them in the mood.
Aspects of performance.
there is no performance as the video is all narrative based by focusing on culture. The mode of address is indirect as the audience dont really feel a part of the video and there is no performance suggesting the artist is talking to the camera.
Narrative.
the narractive is pretty simple thorughout the video, it starts with a young girl going on a school trip and been obsessed with bones, she then falls and breaks her arm which is ironic as she is obessed with bones the focus for her is her broken arm. after that we see her instantly grow up while looking in a mirror, when she walks out the bathroom she is in a trampy club with everyone who seems to be on drugs, she leaves and goes home.
how does the video create an image for the band.
the chemical brothers are known for been a dance band to start off with so we cant really expect much performance through the video. the video creates a negative image for the band and promotes the band indirectly as it shows the dance culture to be going to raves and taking drugs, they all seem to have water bottles which backs up the thought of them been on drugs and been dehydrated.
how do the visual elements add to the song.
the video is filmed in a club/rave that looks like it could be underground (like an illegal rave) this is the place where you'd usually expect to hear this type of song. the visuals amplify the meaning by saying 'hey boy hey girl' over again as it does not have many lyrics in so the emphasis is on them words.
mise en scene.
the young girl is in a uniform to start off with but by the end when shes grown up she is dressed all in black seperating her from the rest making her seem plane but still attractive. everyone else in the rave are also dressed quite plain but stand out with the terrible dancing and make up that looks as though its been worn off. the video represents what people do and how they act at illegal raves.
use of camera.
a tracking shot is used at the beginning on the bus all the way up to the little girl it then zooms into the girl and what shes reading showing her fasination with bones. a boy leans over the back of his seat and spits on her book, a low angle shot looking up at the boy is used to show how the girl feels small and useless. later on this is reflected as the girl bumps into him and the camera view changes to a high angle shot looking down on the boy showing the girl is more dominant. tracking shots are used quite often when the video cuts to a new scene allowing the audience to see wherew abouts they are. a zoom is used to show the xray of the girl when sher breaks her arm followed by multiple reaction shots. a wide shot and cutaway is used in the club to show people dancing and having a good time.
Editing.
the editing pace is a mix of slow to fast suggesting that this fits in with the theme of drugs and alcohol affecting the body and brain. Match on action is used to show the young girl instantly change into a woman while she rubs her face looking in the mirror, this is also known as an elliptical edit as we dont see her whole life and her growing up. slow motion is used as the kids run showing the excitement and energy a child has, another slow motion is used when the girl falls over, this is an effective edit to use as the girl doesnt harm herself in the making of the video and it looks more realistic in the video than a fake fall.
Representation.
the video is indirectly promoting the dance culture as well as putting a negative view on drugs culture. its metaphorically saying that people that listen to dance music, the majority of them do drugs and satrat tripping. the girl is the big seperator is the video as she grew up obessed with bones and not drugs, this still seems to confuse the audience as the video doesnt really make sense which can again be related back to drug abuse.
Special effects.
graphic matches are used when the camera focuses on one thing then goes to something else using the same shot. the skeletons are speacial effect using CGI.
Genre and Audience.
the genre is dance as it relates back to the dance culture from years ago where the videos make no sense and there are not many lyrics, its there for you to dance to. the audience is 16-30 as they can start listening to it before going out clubbing to get them in the mood.
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